Enzymedica, Inc. Introduces “Hope in Every Bottle” Campaign to Benefit the Autism Community

Florida based enzyme manufacturer Enzymedica, Inc., is proud to announce the launch of the “Hope in Every Bottle” campaign.

A long time supporter of the autism community, Enzymedica has invested significantly in both research and education to promote awareness of the diagnosis, and its associated digestive concerns. The new campaign is an interactive invitation and calls on Enzymedica’s retail partners and consumers to join the cause.

Hope in Every Bottle

When customers purchase specially marked bottles of Digest Spectrum, they will discover a unique code on the label thanking them for their purchase, inviting them to www.HopeInEveryBottle.com to activate their donation online.

Once activated, Enzymedica will donate $1 for every 30 count bottle of Digest Spectrum. For every 90 count bottle the company will contribute $2.^ The donation will go to the Autism Hope Alliance (AHA), a nonprofit educational foundation providing hope for families facing autism spectrum disorder diagnoses, through education, funding, and volunteerism.

At www.HopeInEveryBottle.com visitors can read about Autism Hope Alliance projects, watch a live donation counter viewable by state, connect with others via the Hope in Every Bottle Facebook page, and learn more about digestive sensitivities and Digest Spectrum.

Enxymedica has Hope in Every Bottle image

Enzymedica Supports the Digestive Needs of the Autism Community

“Common diet modifications for children on the autistic spectrum include gluten-free, casein-free, and the Specific Carbohydrate Diet, along with supportive digestive enzymes,” shares Kristin Selby Gonzalez, Enzymedica’s Director of Autism Education.

Digest Spectrum is the latest addition to the Digest™ product lineup, and the flagship product of the “Hope in Every Bottle” campaign. Specifically formulated to address multiple food sensitivities, Digest Spectrum offers support for lactose, gluten, casein, and phenol digestion, and is a perfect companion for individuals on restrictive diets.*

With no corn, rice, soy, potato, gluten, casein, sugar, or fillers, Digest Spectrum is the ideal digestive aid for individuals with multiple sensitivities.

Considered America’s #1 Enzyme Brand, Enzymedica’s Digest and Digest Gold are the two top selling digestive enzymes on the US market according to SPINS, a market research and consulting firm for the Natural Products Industry.

To learn more about the campaign, please visit www.hopeineverybottle.com. To learn more about Digest Spectrum, or other Enzymedica enzyme products, visit www.enzymedica.com

About Enzymedica, Inc.:
Florida-based Enzymedica, Inc., was founded in 1998 to offer consumers targeted enzyme products that address digestion issues, food allergies and intolerances, cardiovascular issues, immune function and inflammation. The exclusive Enzymedica Thera-blend™ process combines different strains of each major enzyme to work more broadly in the digestive tract and throughout the entire body. Enzymedica’s products are made from only the .

^ Up to $100,000. Must visit www.HopeInEveryBottle.com to activate donation.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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Enzymedica, Inc. Honored with Two 2010 Vity Awards

Florida based enzyme manufacturer Enzymedica, Inc., today announced that two of their enzyme supplements, Digest Gold and Acid Soothe, were awarded first place in the prestigious 2010 Vitamin Retailer Vity Awards.

This is the fourth consecutive year that Enzymedica has garnered a win in the annual survey.

Enzymedica’s Digest Gold was recognized as first place in the Specialty Combination Formulas—Best Digestive Support Combination Formula category, and Acid Soothe took top honors in the Natural Medicine—Best Indigestion Remedy category.

The Vity Awards honor the industry’s best selling products. The results are based on a nationwide survey of health food stores conducted by Vitamin Retailer Magazine. The awards will be formally announced in the June 2010 issue of Vitamin Retailer Magazine.

“We thank America’s health food store retailers for this honor, four years running,” shares Scott Sensenbrenner, Enzymedica’s CEO. “As America’s #1 Enzyme Brand, we are proud to be named as the favorite supplement in these core digestive categories.”

Digest Gold represents the most potent digestive enzyme supplement on the market. Formulated to assist with protein, carbohydrate, fat and fiber digestion, Digest Gold contains 14 enzymes to maximize our ability to digest and assimilate food.*

Acid Soothe contains pure plant enzymes and select nutrients to soothe discomfort associated with gastrointestinal distress such as occasional heartburn, diarrhea, discomfort and indigestion. Amylase, cellulase and lipase Thera-blends™ are combined with marshmallow root, papaya leaf, prickly ash and gotu kola—nutrients known for their specific benefits to the gastrointestinal system.*

The Vity Awards solidify Enzymedica as the go-to company for retailers offering quality digestive enzymes. Considered America’s #1 Enzyme Brand, Enzymedica’s Digest and Digest Gold are the two top selling digestive enzymes on the US market according to SPINS, a market research and consulting firm for the Natural Products Industry.

To learn more about Digest Gold, Acid Soothe, or other Enzymedica enzyme products, please visit www.enzymedica.com.

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About Enzymedica, Inc.:
Florida-based Enzymedica, Inc., was founded in 1998 to offer consumers targeted enzyme products that address digestion issues, food allergies and intolerances, cardiovascular issues, immune function and inflammation. The exclusive Enzymedica Thera-blend™ process combines different strains of each major enzyme to work more broadly in the digestive tract and throughout the entire body. Enzymedica’s products are made from only the .

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Enzymedica Acid Soothe Wins Vity Awards 2010 PhotoEnzymedica Digest Gold Wins Vity Awards 2010 bottle

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Enzymedica Releases Women’s Digestion Survey Results

Am I really that fat?

Digestive disorders have become epidemic in the US and millions suffer regularly. While gas and bloating is common to both sexes, it is widespread in females, particularly during our menses.

Outside of the standard physical ailments induced by our monthly visitor, most women agree that cravings for salt and sugar lead us to overindulge, increasing our waistline and frequently resulting in indigestion, bloating and distention.

Womans navel with hand on the belly for digestion imageHoping to take a closer look at the problem, the digestive experts at The Enzyme Research Group, (ERG) in association with Enzymedica, conducted a survey of U.S. females. The survey results illustrate how impaired digestion can have troubling effects on women’s lives.

The ERG researchers discovered that an overwhelming 96% of women feel that digestive health is an important issue, and an equal number of women reported some form of digestive issue, including 55% who suffer on a regular basis. Of the 40% of women who said they have been diagnosed with a digestive disorder, Heartburn and GERD topped the list.

More women than ever seem to be experiencing the consequences of digestive unrest. Women can develop digestive disorders at any time of the month due to poor food choices, faulty digestion or an enzyme deficiency, but cyclical pain and indigestion seems the norm.

These reports mirror a 2006 study published in Gastroenterology Nursing indicating that women with irritable bowel syndrome experience an aggravation of symptoms before or during their menstrual cycle, and digestive complaints such as diarrhea and pain also increase.

45% of the women polled by the enzyme researchers said that they consider themselves overweight

When it comes to digestive health symptoms, many females report feelings of what could be called ‘false’ belly fat. This post-meal pot-belly makes us feel unattractive, less sexy and even embarrassed.

“What women see isn’t necessarily fat,” shares Ellen Cutler, D.C., best-selling author of several books on natural medicine, including Winning the War Against Asthma and Allergies, and Discover the Healing Power of Enzymes. “Instead, women are likely seeing bloating and distension due to monthly water retention and impaired digestion as a result of diet.”

Dr. Cutler is the founder of the BioSET® Clinic in Mill Valley, California, and has over 20 years clinical experience treating digestion and allergy-related conditions.

In truth, few of us are able to banish our fat pants, and if public opinion is correct, our monthly waistline expansion is expected. 84% of women said that bloating affects how our clothing fits, and 74% said that this issue affects their self esteem.

Intestinal issues can seriously affect our way of life. In 2008 the Foundation of the American Gastroenterological Association evaluated the everyday effects of digestive problems on Americans. They found that “nearly half of Americans (46%) say that digestive problems affect their day-to-day lives, preventing them from getting a full night’s sleep, going out to eat, exercising, participating in fun activities and even hanging out with friends.”


Tending to a Tender Tummy

Finding a solution means understanding our body’s natural process of digestion

Our digestive tract is essentially a hollow tube. When functioning properly it forms a barrier between what’s inside, like undigested foods and bacteria, and the core nutrients we should be absorbing into the bloodstream. In an ideal state, nutrients pass through properly, and things that should be eliminated make their way out. The process is a delicate one, however.

Our digestive system uses enzymes to enhance digestion and help turn the food we eat into energy for the body. Produced by the mouth, stomach, pancreas and intestines, and available from raw foods and plant-based dietary supplements, these enzymes include amylase for carbohydrates, lipase for fats, and protease for proteins, and cellulase for fiber.

Dr. Cutler explains, “During our period we often reach for packaged snacks like chips and pastries. These things are high in sodium and devoid of natural enzymes and the micronutrients which support a healthy intestine. Hard to digest, they cause us to hold water and stall our bowel movements. If we’re already feeling crampy and moody, the constipation and water retention isn’t going to help.”

“Taking a daily enzyme supplement can create the foundation of a healthy digestive process,” continues Cutler. “A product containing a full spectrum blend of all four key enzymes is considered an ideal digestive aid.”

In their recent survey, the ERG found that 45% of women experienced bloating that cycles with their periods, and nearly a third said that digestive upset was the norm during their monthly visitor. When asked about trigger foods, the worst offenders noted were imbalanced meals, junk foods, dairy, and fatty meats.

Constipation, indigestion, inflammation, intestinal tract digestion photo 2

Dr. Cutler reminds us that an irritated intestinal wall is not unlike your skin. When we wear a scratchy, abrasive wool sweater on bare skin we often see a rash and irritation. Undigested food particles in the intestine work in a similar way as the wool sweater, irritating and damaging the bowel wall. Given time, this inflammation can reduce our digestive capacity and influence the absorption process.

“Constipation and indigestion can lead to inflammation in the intestinal tract,” says Cutler. “This can induce food sensitivities and allergy-like symptoms making the bloating problem worse.”

In the ERG study, a whopping 47% reported food sensitivities and or allergies.


Banish Stubborn Belly Bloat

Practical advice for dealing with digestive dilemmas

Women should understand that while digestive issues may plague our gender, it doesn’t have to be that way. It’s often easy to outsmart digestive demons if you identify the offending culprit and make a few simple changes to diet and routine. And new research indicates that many of us are choosing to balance digestion through food and supplement choices.

Recent statistics published by the American Gastroenterological Association report that almost 60% of people say that they manage their digestive problems by avoiding specific foods, and about 65% indicate that their problems are triggered by eating the wrong types of foods.

So reducing consumption of trigger foods, particularly those we crave, is a good option.

Not all remedies require dietary modification, however. The ERG reports that 87% of women use dietary supplements, including enzymes and probiotics to aid the digestive process.

Dave Barton, Director of Education for Enzymedica, America’s leading digestive enzyme manufacturer, trains retail staff and consumers how to be supplement savvy about digestion. He shares, “over the past decade we’ve seen the digestive category grow exponentially. What was once a category of purgative laxatives and chalky fiber has grown to include the healthy flora found in yogurt, soothing aids for heartburn and indigestion and the growing market of enzyme rich digestive supplements and functional foods.”

Folks like Dave point out that while probiotics get a lot of press, enzymes made by our bodies and found in fresh wholesome foods and supplements play a vital role in digestion, healthy weight and energy. Enzymes, taken in capsule form can aid digestion and maximize breakdown and assimilation of foods thereby reducing stress on our internal metabolism and enzyme producing organs.

While special diets can be helpful to those with impaired digestion, some women report digestive distress when incorporating fiber-rich vegetarian foods. And if we are spending good money on organic produce and whole grains, the last thing we want is to feel bloated and uncomfortable.

The explanation? Reveals Barton, “fiber rich foods contain lots of plant cellulose and other hard to digest starches. Cellulose is broken down by the cellulase enzyme. As humans, we don’t make cellulase, so our bodies cannot break down fiber. Instead, it is excreted as waste, along the way helping to keep our intestinal tract clean, and providing food for probiotic bacteria. A simple solution is to take an enzyme supplement containing cellulase and various starch digesting enzymes such as alpha-galactosidase and phytase.”

To see the results in a graph, please go to http://www.enzymedica.com/press_release_download.php?id=49


Enzymedica sponsored the recent survey in association with The Enzyme Research Group. The survey evaluated 113 adult females, age 18 and older, surveying their experience with digestive health issues. The survey was conducted online and in anonymous interview and ran from December 14, 2009 – January 4, 2010.

Altman G, Cain KC, Motzer S, Jarrett M, Burr R, Heitkemper M. “Increased symptoms in female IBS patients with dysmenorrhea and PMS.” Gastroenterol Nurs. Jan – Feb 2006. 21 Jul 2007.

American Gastroenterological Association, Foundation for Digestive Health and Nutrition Survey, The Everyday Effects of Digestive Problems, May, 2008. http://www.fdhn.org/digestivehealth/get_the_facts.html referenced December 29, 2009.

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Enzymes and Free Radicals

Enzymedica is featuring one of their Premiere Research Line products in this month’s spotlight. The Premiere Research product line will includes science-based formulas for cognition, antioxidant, and blood sugar health. The innovative line features bottles in box packaging and metallic accents on the label. Premiere Research is a natural extension of Enzymedica’s award winning, best in class product line up.

Free Radicals

Free radicals are produced as the normal byproducts of metabolism, detoxification, digestion and respiration. They are formed following exposure to pollutants, cigarette smoke, stress, ultraviolet rays and X-rays. This cellular damage can have a profound negative effect on our health, immunity, and overall well-being. The body regulates free radical damage with the help of antioxidants.

Enzymedica is featuring one of their Premiere Research Line

Antioxidants

As part of a complex process controlled by the liver, antioxidants are able to help neutralize the free radical cascade, therefore preventing cellular damage. Some antioxidants come from food and supplement sources, while others are produced by the body from the nutrients we consume.

Free Radical Defenze

Enzymedica Defenze blends antioxidants, including superoxide dismutase (SOD) and catalase, with alpha lipoic adic and reduced glutathione, making it one of the most potent and effective antioxidant products available. In clinical trials evaluating caffeine clearance, liver detoxification and glutathione levels, Defenze vastly outperformed a buffered form of vitamin C containing bioflavanoids.

For the month of April, a special discount coupon is available online.

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Enzymedica Introduces Premier Research Line

Enzymedica has announced that they will unveil their new Premiere Research line of science-based enzyme formulas at the upcoming 2010 Natural Products Expo West Trade Show, held March 12th – 14th at the Anaheim Convention Center in Anaheim, California.

The company will host an informational seminar and present new research for healthy aging featuring enzyme-based nutraceutical blends. Speaking at the lecture are renowned researcher and neurobiologist Cyndy D. Sanberg, PH.D., along with author and lecturer Jason E. Barker, N.D.

Cyndy D. Sanberg, PH.D

Cyndy D. Sanberg, PH.D

Jason E. Barker, N.D.

Jason E. Barker, N.D.

The lecture is entitled, “Premiere research unveiled: Enhancing memory and balancing blood sugar,” and examines research conducted on whole formulas that focus on enhancing memory, balancing blood sugar and reducing free radical damage.

The Premiere Research product line will debut in Enzymedica’s booth #1558, and includes science-based formulas for cognition, antioxidant, and blood sugar health. The innovative line features bottles in box packaging and metallic accents on the label. Premiere Research is a natural extension of Enzymedica’s award winning, best in class product line up.

The seminar will be held on Saturday, March 13th, from 3:00-4:00 pm in room 207C of the Convention Center. Attendees will receive educational handouts and an opportunity to sample full size versions of the new Enzymedica products.

Maday Labrador, Enzymedica’s Director of Scientific Affairs explains, “Enzymedica’s current efforts employ enzymes in a new approach, to address the common contributing factors of the aging process. With this new research on healthy aging, Enzymedica intends to transform the enzyme category, expanding beyond just digestion and healthy inflammation, into new territory, reaching new customers.”

Amidst growing concerns surrounding short and long term memory loss, as well as the recent increase in sugar imbalances such as pre-diabetes, universities and research scientists are finding success with enzymes in combination with unique blends of nutraceuticals.

“Some of the most common issues we typically associate with aging may be prevented or even reversed with these newly studied formulas,” continues Labrador.

Dr. Sanberg and Dr. Barker will be available for interviews in the Enzymedica booth throughout the weekend of the show.

Enzymedica manufactures the award winning formulas Digest and Digest Gold, the two top selling digestive enzymes on the US market according to SPINS, a market research and consulting firm for the Natural Products Industry.

Drug Muggers: How To Keep Your Medicine from Stealing the Life Out of You!In addition to the launch of Premiere Research, on Friday, March 12th at 2:00 pm Suzy Cohen, nationally syndicated author of the “Dear Pharmacist” column, will be signing her newest book, “Drug Muggers” in the Enzymedica booth. Considered America’s most trusted pharmacist, Cohen is a licensed pharmacist with over 20 years of clinical experience. A free copy of Cohen’s book will be available to the first 200 retailers and media who attend the signing.

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